Beautiful Beer Branding Raises the Bar
Major brands know there's a high marketing value in the art of establishing a consumer presence wherever and whenever possible, including (and perhaps especially) locations they may not consciously acknowledge it. This was our task on this project, specifically targeting restaurant and bar accessories. Since we're passionate about good design in all forms, we did our best to create pieces which we felt expressed the brand as beautifully and cleanly as possible, while also being a little clever and faithful to their intended function.