Wine with an industrial edge

Back in 2012, we were thrilled to have a chance to come up with some looks for a new floor display for Don & Sons wines.  Being fans of the modern industrial movement in architecture, we viewed the project as a great opportunity to see how its associated forms and finishes might be applied to a simple 3 or 4 case floor stand.  The fruits of our labor are below.  The version with the cellared bottles was ultimately selected for production.  What do you think?