Premium Coffee Deserves a Nice Rack
Illy is the kind of brand that designers love to work with. Their brand identity adheres well to the essential principles of good design that we're trained to uphold: Simple, clean, bold, clear, functional, instantly identifiable. That doesn't mean, however, that in designing a floor display for the brand that you shouldn't inject a dose of whimsy just to tone down the austerity a little in a ploy for better visibility in the visual chaos of the average store. The trick here is to apply a measured approach so that the brand identity is maintained. That was our aim in presenting the following concepts. What do you think?
