Driving Brand Awareness in Costco
We had an opportunity a few years back to design a large counter display for a major security camera manufacturer who desired a strong presence in Costco. Molding wasn't an option, so we tried to stick with forms that could be achieved with sheet metal construction. The graphics were supplied by the customer, so our challenge was to provide space for them in a way that told the story to the consumer in as logical and concise a way as possible. After an initial ideation round, we narrowed it down to two final directions and then picked a winner based on its simplicity and cost. Ultimately two variations were manufactured and placed in stores nationwide. What do you think?
